Mentio

Start tracking a keyword. kind is "brand" (default), "competitor" or "topic". platforms optionally restricts it to some platforms (default: every platform). New mentions containing the term will be matched, classified and delivered. A multi-word term also matches a post holding its words close together (any order, plurals and spellings like non-profit/nonprofit); such a post is kept and billed only when the classifier scores it relevant. Wrap the term in double quotes, or set matching.exactPhrase, for the exact phrase only. Prefer short terms people actually write ("fundraising agency") over sentences ("looking for a fundraising agency"). For a common word, narrow it with `matching` (requiredTerms with requiredMode any|all, excludedTerms with a `*` wildcard at an end, excludedAuthors, caseSensitive, exactPhrase, subreddits: { only, excluded } to keep its Reddit posts to some subreddits or out of some): a post the rules reject is never stored or billed. `context` is one sentence the classifier reads for this keyword only ("Arc is our browser; ignore the geometry word"). `cap` ({ mentions: N, per: "day" | "week" | "month" }, per defaults to month) is a ceiling on its matched mentions per UTC day, week (from Monday) or month: at the cap it stops matching until the next period starts or until the cap is raised, while its daily keyword charge continues. A daily cap keeps mentions coming every day with a fixed ceiling on spend (N × $0.008 a day at most, plus the keyword). `groupId` puts it in a keyword group (list_groups; default: the workspace's default group); a term may be tracked once per group, so two groups may track the same term as two keywords. `reviewSources` collects reviews: pass each page's link (url: an App Store or Google Play app, a Trustpilot page, a Google Maps place or its maps.app.goo.gl share link) or platform (appstore|googleplay|trustpilot|googlemaps) and id; the app stores also take countries (two-letter codes, default us) and Google Play a language (default en). Every review of the page becomes a mention of this keyword, polled daily, and the last 30 days (newest 100) come in free at once. `feeds` reads RSS or Atom feeds: pass each as { url }, a feed's URL or a page's (a forum, a community, a blog) whose advertised feed is used; a URL with no feed is refused. An item of a feed is a mention of this keyword when it holds the term, polled every hour, and the newest 10 matching items of the last 30 days come in at once (billed like any mention). `platforms: []` makes a reviews-only or feeds-only keyword. `comments` ({ enabled: true, maxPerPost: N }, off by default) reads the comments under its relevant mentions from 30 minutes after each post, as long as its platform's conversations last (a day on Reddit, Hacker News and Bluesky, a week on GitHub, Stack Overflow and DEV, a month on YouTube), $0.008 per comment delivered (comments of fewer than three words are skipped), at most maxPerPost (default 20) per mention; list them with list_mention_comments. On GitHub a keyword also gets events about repositories naming it; matching.repositories chooses them: events (traction: a repository under 30 days old reached 10 stars; stars: a star milestone from 100 up; growth: fast growth in a week; new: every repository created, even with no stars, off by default), minStars and minWeeklyStars (stars gained in 7 days, 25 or more). An event outside the rule is dropped before it is stored, so it is never billed: "repositories about X with 200+ stars gaining 100 a week" is { events: ["stars","growth"], minStars: 200, minWeeklyStars: 100 }.

Create an alert rule. mode "instant" sends each matching mention as it happens; "hourly" sends one digest every UTC hour (five minutes past) for the previous hour, nothing when it had no mention over the floor, takes no schedule and no email channel (Slack, Telegram, webhook); "daily" sends one digest at schedule.hour in schedule.timezone; "weekly" sends one a week on schedule.weekday (0 Sunday to 6 Saturday). filter narrows by keywordIds, platforms, minRelevance (the relevance floor: absent sends relevant mentions only, 40 and up; 0 sends every scored match, noise included), minConfidence, sentiments, intents, excludeAuthors, minFollowers, tags, linkHosts (the hosts a post links to, a host or any subdomain of it). channelIds come from list_channels.

Create a keyword group: a name (unique per workspace), optionally your own id for it (externalId, unique too, a customer id say), and optionally its own company description (context: who the business is, what it sells, for whom), which the classifier reads in place of the whole workspace profile (guidelines and competitors included) for this group's keywords, so a rule for the group goes in that text. One group per customer with its description is how a reseller gets each customer judged as itself. Then pass its id as groupId to add_keyword.

Save an audience segment: a name plus a filter (platforms, tags, follower range, minimum mentions or negatives, intents seen, keyword kinds mentioned or never mentioned, first seen within N days, linkHosts they have shared a link to). Evaluated on every read, never materialized. With groupId the segment belongs to that keyword group and is only listed there.

Save a view: a name plus a filter in the vocabulary of search_mentions (keywords or keyword kinds, platforms, status, relevant, sentiments, intents, languages, author tags, follower range, replies, link hosts, automated, free text), lists any-of, `not` lists none-of, every condition ANDed, plus anyOf for OR: groups of those conditions, at least one of which must hold. Nothing is materialized: the view selects whatever matches when it is read.

Delete an outreach activity logged by mistake. The person's owner and stage stay as they are. An activity logged in a keyword group is found with that groupId.

Delete an alert rule. Its channels stay and can serve other rules. Irreversible; disabling it (update_alert enabled=false) keeps the rule.

Delete a keyword group and EVERY keyword in it (each as delete_keyword does: its mentions go with it). The default group cannot be deleted. Says how many keywords went.

Stop tracking a keyword and delete its mentions (a post also matched by another keyword stays). Alert rules that named it stop naming it; a rule that named only this keyword is disabled rather than widened to every keyword. Irreversible; muting (update_keyword muted=true) keeps the mentions.

Delete a saved segment. Nobody in it is affected. A segment saved in a keyword group is found with that groupId.

Delete a saved view. No mention is affected.

Dismiss an attention item (att_... from list_attention): it leaves the open list and does not come back while its condition lasts.

Create a new keyword with an existing one's settings: give the new term (or the same term with another groupId, since a term is tracked once per group). It copies the kind, platforms, context, every matching rule, the monthly mention cap and the comments setting; review apps and feeds only when listed in include (reviewSources, feeds), since two keywords on one app collect and bill every review twice. It is a new keyword: $5 per month, and its last 30 days come in at once.

One alert rule by id: its filter, mode and schedule, channels and delivery stats.

One table grouped by a dimension `by`: platform, keyword, sentiment, intent, status (open, ignored, done), hour (weekday and hour of day in timezone, for "when do people talk"), person (who posted most, with followers), or subreddit (Reddit posts only: which subreddits your mentions come from). Each row has matched, relevant, share of the window in percent, a sentiment split and, with compare=true, the same group in the period right before. Same window parameters as get_analytics_summary. At most 50 groups, most matched first.

Mentions over time: one point per day or week (bucket; default day up to 90 days) with matched, relevant and sentiment counts, as a single "total" series or split with by="platform" or by="keyword" (top 20, the rest as "other"). Same window parameters as get_analytics_summary; compare=true adds `previous`, the period right before, points aligned by index.

Headline counts for a window: matched and relevant mentions, distinct posts and people, sentiment split, buying intent and questions, estimated reach (followers of the people whose count is known), and triage (open, ignored, done, waiting over 24h, handled rate, median time to done). Window: range 7d|30d|90d|365d ending today, or from/to as YYYY-MM-DD; keywordIds and platforms are lists; timezone (IANA) cuts the days, UTC by default; compare=true adds the same counts for the period right before as `previous`. Time axis is the publish date.

Read what the classifier knows about the company: name, description, use cases, own accounts, and the composed context it reads to judge relevance (for keywords in a group that carries its own description, the group's text replaces it; see list_groups).

The workspace filters: noise rules applied to every keyword before a mention is stored (excluded terms and authors, excluded GitHub repositories, the subreddits Reddit posts may or may not come from). A post they reject is never classified, delivered or billed. Per-keyword rules live on each keyword (`matching`).

One keyword group by id, with how many keywords it holds.

One keyword by id: term, kind, platforms, matching rules, context, its monthly mention cap and whether it is at it (pausedForCap), stats (mentions, relevant, last 7 days, this month, your feedback) and poll health per platform.

Is a keyword worth what it costs, and what would fix it. Over a trailing window (range 7d, 30d or 90d; default 30d): a status (healthy; noisy = 20 or more scored matches and under 30% relevant; quiet = 7 days or older with nothing relevant; capped; paused; new = under 7 days old) with reasons in plain words, matches, relevant, noise share by platform and week, what it cost, the words and authors over-represented in its noise, and suggestions. Each suggestion has a `patch`: pass it to update_keyword with the keyword id to apply it (lists hold the whole new list), and an `effect` measured by running the matcher's rules over the window's posts (noise and relevant matches it would have removed, cents saved). ai=true adds a context rewritten by a language model (cached a day; 20 model calls an hour per workspace). Read only, never billed, cached 5 minutes.

Fetch a single mention by id, including its classification (relevance, sentiment, intents, confidence, uncertain, note).

Mention counts for the last N days (default 7), grouped by platform and by sentiment, optionally filtered to one platform or keyword. Unclassified mentions appear under sentiment "unclassified".

One person from the audience, with their counts, tags, notes and mute for your organization, their outreach (owner, stage, last contacted), plus their public profile (bio, company, location, website and linked accounts) where the platform lists it. GitHub authors are looked up today; profile is null until then. With groupId, the person as that keyword group sees them. Email addresses are not returned over MCP: profile.email is always null (the dashboard and the REST API show it where the person published it).

The reviews report: App Store, Google Play, Trustpilot and Google reviews the keywords collect, over a window. Totals (reviews, average stars, 1-5 distribution, replies, open 1-2 star reviews), the tags on the unhappy reviews, and one row per review page with its average stars per day or week (bucket). A review matched by two keywords counts once. Same window parameters as get_analytics_summary; compare=true adds the previous period.

Brand against competitors: every keyword matched in the window with matched, relevant, negative and buy-intent counts and its share of brand plus competitor matches in percent (topics are counted but stay out of the split). Same window parameters as get_analytics_summary; compare=true adds the previous period's matched per keyword.

The prepaid balance (ledger, pending mention charges, effective), the daily burn and the days it buys, how many keywords run and how many the wallet paused, the matches recorded today and over 30 days, and whether tracking is stopped or the balance is low. Every matched mention bills $0.008 and every active keyword $5 a month, charged daily.

What the workspace consumed and was charged over a window, in USD cents at list price, grouped by ONE dimension per call: `by` = keyword (the default: days charged, mentions billed, totalCents per keyword, a deleted keyword kept with keyword.removed=true), platform, or day. `range` (7d, 30d, 90d; default 30d) reads a trailing window ending today; `month` (YYYY-MM) reads one calendar month, the shape a bill or a per-customer margin is reconciled against; `from`/`to` (YYYY-MM-DD) any window up to 366 days. `keywordIds`, `groupIds` and `platforms` narrow every number (a keyword-day has no platform, so a platform filter counts mentions and comments only). Every call also returns the window's totals (keyword-days, matched and billed mentions, list-price total, what the ledger actually debited). Rows are paged (limit, offset, total). Answer "what did keyword X cost" and "where does the money go" from it; get_usage answers "how much is left". Each keyword's running-month cost is also on get_keyword as stats.cost.

The outreach log on one person, newest first: every logged contact with who reached out, the channel (email, x, linkedin, bluesky, reddit, github, call, meeting, other), when, and a short note. Check it, and the person's outreach owner, before reaching out so two teammates never contact the same person without knowing. With groupId, the log that keyword group keeps on them.

List alert rules: what each watches (filter), whether it fires instantly or as an hourly, daily or weekly digest (mode, schedule), and which channels it sends to.

What needs a person right now, newest first: a keyword whose mentions spiked in the last hour (mention.spike), whose negative share of the last 24 hours jumped (sentiment.negative_spike), that turned noisy (keyword.noisy), or a channel whose last sends all failed (channel.failing). Detected once an hour; items resolve on their own when the condition is gone. Open items by default; status "all" reads the history. Each item has a one-line title, the facts in data, and data.url pointing at the dashboard.

List the channels alerts can be sent to: Slack channels, Telegram chats, email address lists, webhooks. Telegram chats connect from the dashboard (Settings, Integrations), not through the API.

The keyword groups of the workspace, the default first: how keywords are grouped (a customer, a campaign, a product). A term may be tracked once per group; every keyword belongs to one; get_usage_breakdown by=group says what each cost. externalId finds the group carrying your own id.

The tracked keywords of your organization with their stats, poll health, matching rules and context, plus `total`. Without arguments: every keyword, newest first. Search the term and context (q), narrow by kind, status (active, muted by a person, paused by the wallet, noisy: paused by the noise brake, capped at its monthly mention cap), platform or group (groupId), order (sort) and page (limit, offset).

Every movement of the prepaid balance, newest first: the welcome credit, top-ups, refunds, the daily keyword-day and mention debits, adjustments. A debit row carries the UTC day it settled and the cumulative units behind it. Cursor paged (limit up to 100). Adding funds is a checkout on the dashboard's billing page or POST /v1/billing/top-ups on the REST API.

The people in the workspace with their role (owner, admin, member), email and user id. The user id is the value update_mention assigneeId and update_person ownerId take.

The comments under a mention's post, newest first: the whole thread, whether or not each comment names the keyword, each with its author, text, time, engagement, a light sentiment and intent read, and mentionId when the comment is itself one of your mentions. Filled from 30 minutes after the post and read again while its platform's conversations last (a day on Reddit, Hacker News and Bluesky, a week on GitHub, Stack Overflow and DEV, a month on YouTube) for relevant mentions whose keyword has comments enabled (add_keyword / update_keyword `comments`); empty otherwise. Page with cursor.

The people who wrote mentions matching your keywords: name, profile, platform, how many of their posts matched (and how many scored relevant), their sentiment split, when they were first and last seen, and where your outreach stands (owner, stage, last contacted). Filter by platform or name, find one person by handle or profile link (handle), outreach stage (stages), owner (ownerIds, "none" for unowned) or automated (bot accounts, whose posts mostly read machine-made); sort by mentions or recency. With groupId, only the people who mentioned that keyword group's keywords, with that group's own counts, tags, notes, merges and outreach. Use search_mentions with authorId to read what one person said. Email addresses are not returned over MCP: profile.email is always null (the dashboard and the REST API show it where the person published it).

Your saved audience segments (named filters such as "Influencers" or "Switch prospects"), each with the number of people in it right now, plus presets you can save with create_segment. Pass a segment id to list_people to see its members. With groupId, the segments saved in that keyword group, counted over its own people.

Your saved views (named filters over mentions such as "Negative about us" or "Needs a reply"). Pass a view id as viewId to search_mentions to read exactly what it selects.

Record that someone reached out to a person: an email, a DM, a call. The first contact claims an unowned person for whoever reached out and moves not_contacted to contacted; an existing owner and a later stage are kept (set them with update_person). memberId defaults to the signed-in user; with an API key and no memberId the activity is unattributed and claims nobody. Returns the activity and the person as they now read. With groupId the activity, and the owner and stage it moves, are that keyword group's own.

Declare that two accounts are the same person, for your organization only: fold account `id` into person `into`. Their mentions, tags and notes combine; the folded account shows under the person's platforms. With groupId the merge holds in that keyword group only.

Mute authors on an alert without touching the rest of its filter. Accepts profile or post links, @handles, u/names, Bluesky DIDs or display names; a link is stored as the author's profile. Already muted authors are skipped; an entry that names no person is rejected.

Search tracked mentions for your organization. Filter by keyword, platform, status (open, ignored, done), relevant, minimum relevance, minimum confidence (0 to 1), sentiment, intent, free text (q, the post text or the author name), time range (ISO 8601), one person (personId from list_people), assignee (assigneeId), author reach (minFollowers, maxFollowers), engagement the platform reported (minLikes, minReposts, minReplies, minQuotes, minViews, minBookmarks; a post without the count never passes), review stars (ratings, or notRatings to leave some out), author tags (tags, any-of), the hosts a post links to (linkHosts, any-of, a host or any subdomain of it), Reddit subreddits (subreddits or notSubreddits, names without the r/), replies against top-level posts (isReply), posts against comments (kind: post or comment), whether the post reads as machine-made (automated=true for the bots, false for the rest), an alert rule's whole filter (alertId, the same mentions the rule would send), a saved view's filter (viewId, from list_views, ANDed with the rest), the kind of keyword that matched (keywordKinds: brand, competitor, topic), or the keyword's group (groupIds, or notGroupIds to leave groups out; ids from list_groups). Every filter is ANDed; for OR, anyOf takes up to 10 groups of the same conditions (an object each, all its conditions ANDed) and keeps a mention when at least one group holds, on top of the rest: anyOf=[{platforms:["reddit"],sentiments:["negative"]},{intents:["buy_intent"]}]. Snoozed mentions are hidden unless snoozed=true. sort="newest" (default) or "priority" (attention score from relevance, author reach, intent and age, over the last 30 days of matches only; each mention carries it as `priority`). Returns 10 mentions by default (limit, up to 100). Each mention nests post, author, classification and triage. A cross-post (the same author posting the same text again for the same keyword within three days, like one announcement in five subreddits) is listed once: the original carries the others in duplicates; includeDuplicates=true lists them separately, each with duplicateOf. A GitHub repository event (a new repository, a star milestone, fast growth) is a mention whose post.kind is repository, with the facts in post.repository (name, event, stars, weeklyStars); kind=repository lists them alone.

Undo a merge: the account becomes its own person again for your organization. A merge made in a keyword group is undone with that groupId.

Unmute authors on an alert without touching the rest of its filter. Name each by the stored entry or any link to that profile or its posts; authors that are not muted are ignored.

Change an alert: name, enabled, mode, schedule, filter (replaces the whole filter) or channelIds (replaces the whole list).

Update the company profile (name, description, useCases, accounts) or override the classifier context directly. Profile edits recompose the context; an explicit context wins until the next profile edit. The context is the single biggest lever on relevance scoring, so keep it accurate and specific; it does not reach keywords in a group with its own description (update_group for those). Omitted fields are untouched.

Change the workspace filters: excludedTerms (a `*` at an end is a wildcard), excludedAuthors (links, handles, names), excludedRepos (owner/name or a github.com link), subreddits.only (an allowlist; when set, excluded is ignored) and subreddits.excluded. Each list optional; an omitted list is untouched, an empty one clears it. Takes effect on new mentions within a minute.